Our Team

Including associate consultants and in-house staff, Dunira’s team consists of market researchers and analysts, linguists, economists and ecologists. Although our in-house experience and capabilities are considerable, we are happy to enlist the help and expertise of outside companies, agencies and organisations to assemble augmented specialist teams for specific projects. For research, we draw on the resources of international experts and their partners. For communications, in print and online, we employ professional copywriters with experience in travel and tourism. And for deeper understanding of tourism issues worldwide, we have a network of local advisers on six continents.

Benjamin Carey

Managing director Benjamin Carey established Dunira Strategy in 2002 after a successful career in tourism management. His principle skills lie in business analysis, process re-engineering and project management, with particular emphasis on revenue management, marketing strategy and sustainability.

Benjamin graduated from the University of Edinburgh with an MA (Hons) in Philosophy, and took postgraduate courses in development economics and public policy in London, while building a career in the tourism industry. He held management and consultancy roles with Airtours and Thomson, two of the world's leading tour operators, for whom he developed revolutionary revenue management systems and was responsible for the management of strategic projects and programme management and product development in most of Europe.

He has significant experience working with NGOs and the public sector, and was the founder of Edinburgh Global Partnerships, a charity working for community development and international education. As a former trustee of the research and advocacy organisation Tourism Concern, he has a particular interest in the sustainable management and economic integration of tourism development.

Benjamin is visiting fellow in the International Centre for Responsible Tourism at Leeds Metropolitan University and a visiting lecturer in the School of Marketing and Tourism at Napier University Business School. He has presented conference papers and published articles on subjects ranging from the development of civil society in Central Asia to the marketing of Mediterranean tourism. He has written for a range of tourism-related journals and magazines, including In Focus, Tourism, TTG MENA and eTurboNews.

Chairman of Tourism Society Scotland, he is also an active member of Slow Food’s regional committee for South East Scotland. His public appointments include membership of Lothian Research Ethics Committee.

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Christopher Imbsen

Programme Director Christopher Imbsen graduated first in his MSc Ecotourism course and has several years international experience of tourism enterprise development and operations in Asia, the Caribbean and Australia.  He has a profound understanding of the challenges faced by public, private and voluntary sector tourism stakeholders in developing viable and sustainable tourism products. 

In addition to considerable language skills, which include fluent English, French and Norwegian, Christopher also has a strong background in finance.  After obtaining a BSc (Hons) in International Business, Christopher worked for a number of years as a VAT and banking specialist and tax analyst.

With particular expertise in portfolio and project management, international coordination of work output and skills migration and international banking policies, Christopher has gone on to apply his skills successfully in a number of projects.  These range from fundraising, destination research and market analysis, programme management, product development, project design and implementation, feasibility studies, options appraisals and marketing plans.

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Partners and affiliations

Dunira is a founding member of The Travel Foundation and an appointed member of the British Government’s Travel Advice Review Group. Other relevant memberships include Partners for Environmental Co-operation in Europe and the Scottish Parliament’s International Development Group.

The company is also a member of the Growing Business Forum and the Edinburgh Chamber of Commerce.

Clients and partners include: 125 Memorial Association, The Borders Foundation for Rural Sustainability, DTZ Pieda Consulting, Environment Business & Development Group, Hibiscus Consulting, Leeds Metropolitan University, Mercy Corps, NFO System Three, responsibletravel.com, Scottish Enterprise, SNV, Tourism Concern, UNEP, UNESCO, Waterbomb, Write Angles, WWF.

Corporate information

Dunira Strategy is a trading name of Dunira Limited, incorporated in Scotland, Company Number SC229031 and registered at 33 West Preston Street, Edinburgh EH8 9PY , UK.

Human Resources

We are always interested in talking to individuals with an interest and relevant experience in tourism marketing and sustainable development. Specific language and IT skills are sometimes required for particular projects.

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Accounts Department

Dunira's VAT Number is 790 0173 44

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