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Dunira Strategy is an independent marketing, PR and training consultancy with a focus on the sustainable development and environmental management of tourism. We deliver sustainable business solutions and have considerable international experience. Dunira's expertise lies in facilitating enduring partnerships between stakeholders and we have particular experience building local capacity for sustainable development through tourism. Our key strengths lie in developing and applying practical tools that promote sustainability in travel and tourism. To this end, our team of sustainable tourism consultants works with clients and partners in the public and private sectors and civil society in the UK and internationally.

Current activities include a number of strategic tourism plans, the design of a memorial artworks trail, feasibility studies for a spa and rural education centre, and development of professional training courses on ecotourism. Other projects involve revenue management, international marketing, corporate social responsibility, consumer market research and applying a methodology to promote participation by local communities in tourism management, as well as product development plans in the British Isles, Eastern Europe, South East Asia, Africa and the Middle East.

Principal Services

Strategic analysis
Tour operator consultancy
Tourism development
Training and implementation
Academic research

DS News

The Yemen Tourism Promotion Board has appointed Dunira as Yemen's PR representative in the UK and Ireland and will be organising a European roadshow later this year (Yemen Times).

Dunira has been commissioned to produce a baseline study for the UNWTO on tourism and migration offering a series of policy recommendations addressed to national tourism administrations and local destinations on the best ways to address opportunities and challenges related to sustainable migration and tourism development.

In collaboration with the Ural Institute for Tourism, Dunira is developing a programme aimed at capacity-building, tourism education and destination marketing in the Urals.

Appointed by National Geographic Traveler as an ecotourism expert, Dunira’s MD was part of the international panel that selected the Faroe Islands as the “least spoilt island destination in the world”.  He was subsequently invited to advise Faroese tourism managers on development opportunities and was the keynote speaker at the FlyFaroe conference in April.

Dunira was awarded a contract to deliver a new strategy for Whithorn Priory, Scotland's earliest Christian foundation (397AD), and is working with associate Rob Robinson and international expert Prof Myra Shackley.

Already chairman of Tourism Society Scotland, Dunira's managing director Benjamin Carey has been elected vice-chair of the Tourism Society.

Recently Dunira has delivered training courses and capacity building programmes for ecotourism operators and protected area managers in Bashkortostan, Iran, Laos, Lebanon, Nepal, Russia and Serbia in association with a range of stakeholders, including CEEWEB, ICRT, SNV and UNEP.  In recent months, Dunira’s MD has lectured on international marketing and revenue management at CEDERS in France and at Napier University in Scotland.

Dunira has delivered a memorial artworks trail to commemorate Scotland's worst fishing disaster and  create a major new tourism attraction for the southeast of the country.  Jill Watson was commissioned to produce the series of bronzes.  More

Tourism News