How
We Work
With an exceptional network of specialist researchers,
experts and associates, we work with clients and partners in the
public, private and voluntary sectors. We help to unlock the sometimes
hidden value of natural and cultural heritage assets in order to
create social and economic opportunities for destination communities
through tourism, often in marginal rural destinations and those
recovering from conflict, including emerging destinations and more
established resorts. Every project is led personally by Dunira's
managing director, who has a wealth of experience in tour operating,
project management and tourism development.
With a commitment to multi-stakeholder principles
of development and sustainable tourism, we have a particular interest
in integrated strategies that engage all interested parties and
build supply-chain links between tourism, community enterprises,
local education and local agriculture. We always work closely with
our clients and partners from inception to completion of a project,
to ensure that the right results are achieved.
Our key skills and experience are in:
Strategic analysis
Dunira Strategy is able to assess opportunities
within the context of wider tourism strategies and development policies,
using both qualitative and quantitative methods. Activities in this
area could include economic modelling, environmental audit, surveys
of tourism assets and resources, reviews of existing products and
supply chains, training needs analysis, feasibility studies, and
consumer research.
Tour operator consultancy
Building on our team's solid background in tour
operating, Dunira works with clients to identify opportunities for
revenue and growth. This might be market research for a specific
destination or sector, such as snowsports, the mature market or
family holidays in the Mediterranean. Other business consultancy
activities might include examining IT policies and stakeholder engagement
strategies to ensure the effective distribution and successful operation
of the company's products, as well as market entry strategies.
Tourism development
Dunira works with destination stakeholders and
tour operators to develop appropriate new products, supported by
an effective PR and marketing programme. Our plans are always built
on a strategic analysis of the tourism assets and resources available
in a destination, and reflect consumer demand and current market
developments. To ensure sustainable success, our product proposals
also address the needs of the wider community in ways that promote
regional and cross-sectoral integration.
Training and implementation
Putting a product development plan into effect
depends on more than just a comprehensive PR and marketing strategy
- although this is an essential component. We can advise clients
on innovative IT solutions, efficient revenue management strategies,
effective training programmes, capacity-building initiatives and
environmental and corporate social responsibility policies, as well
as the design of effective consumer marketing schemes through a
variety of media and proven sales channels. Performance indicators
are agreed, to ensure that the objectives are achieved.
Academic research
Dunira works with academic institutions and non-governmental
and public sector organisations to carry out research on specific
tourism issues and to design environmental indicators and development
frameworks. Subjects can focus on individual destinations or market
sectors, or on a specific study area, such as pro-poor tourism or
supply-chain systems in a particular region. Dunira's body of research
has provided evidence to parliamentary inquiries, as well as material
for academic teaching and industry training.
Recent projects>>
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