Sustainable business solutions in tourism

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   Green Apple Environment Award Winner 2013

Dunira Strategy is an independent marketing, PR and training consultancy with a focus on the sustainable development and environmental management of tourism. We deliver sustainable business solutions and have considerable international experience. Dunira's expertise lies in facilitating enduring partnerships between stakeholders and we have particular experience building local capacity for sustainable development through tourism. Our key strengths lie in developing and applying practical tools that promote sustainability in travel and tourism. To this end, our team of sustainable tourism consultants works with clients and partners in the public and private sectors and civil society in the UK and internationally.

Current activities include a number of strategic tourism plans, the design of a cultural heritage and arts centre, establishment of destination management organisations for rural tourism, and development of professional training courses on ecotourism. Other projects involve revenue management, international marketing, corporate social responsibility, consumer market research and applying a methodology to promote participation by local communities in tourism management, as well as product development plans in the British Isles, Central and Eastern Europe, South and Southeast Asia, Africa and the Middle East.

Principal Services

Tourism development

Protected areas and natural heritage

Cultural heritage

Strategic analysis, policy and assessment

Auditing and certification

Destination marketing and PR

Training and capacity building

Tour operator consultancy

Feasibility studies and options appraisals

Academic and market research



Where We Work

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DS News


Dunira Strategy is the National Gold Winner for Innovation in the Scottish Green Apple Awards 2015


Dunira's managaging director has written about bridges in The Tourism Society's regular Destination column


Edinburgh Chamber of Commerce publishes article on tourism in India, Rwanda and Scotland


Dunira's tourism marketing strategy Beyond Gorillas was showcased at Rwanda Investment Forum


"Now is the Time": tourism investment opportunities showcased at Somaliland Investment Forum


UHPA has appointed Dunira to deliver a training programme on cycle tourism in Croatia


During MITT in Moscow, Dunira signed an agreement to promote Lipetsk Oblast in Russia

Dunira is advising community groups in Tver Oblast on a new network of Russian ecotourism resorts

Ukraine has invited Dunira’s Benjamin Carey to speak at an international conference on sustainable tourism in Odessa

Dunira publishes survey on the impact of Independence on Scottish tourism.

Comhairle nan Eilean Siar has commissioned Dunira to develop resources to promote Hebridean harbours for sailing and marine tourism.

Benjamin Carey spoke about destination tourism clusters at an international ecotourism conference in Komi and assessing the feasibility of community-led ecotourism in Tverskaya Oblast.

Building on its previous work in Mugdock, the most popular Country Park in Scotland, Dunira has been appointed by East Renfrewshire to deliver a feasibility study for Scotland's newest Dams to Darnely Country Park.

Scottish Natural Heritage has commissioned Dunira to devise a ‘Green Destination Index’ to measure the sustainability of Scottish tourism against the rest of Europe.

Dunira has been appointed by Falkirk Delivers to help market Falkirk and Bo’ness: 2,000 years of heritage and IrnBru.

Dunira has been awarded framework agreements by the Forestry Commission and Fife to conduct tourism and economic development studies in Scotland.

The World Bank’s Ethiopian Sustainable Tourism Development Project has selected Dunira to produce a new tourism strategy for Ethiopia.

Dunira has been awarded a Comic Relief grant in conjunction with Horn Heritage to explore opportunities to develop cultural and heritage tourism in Somaliland, as a driver of social and economic development.

Dunira has delivered a feasibility study for Morayvia to develop an aerospace centre and to diversify Moray's visitor economy.

Co-operative tourism on the Edge of India has been featured by Corinne Doff in Spotlight on Sustainable Tourism

UNWTO appointed Benjamin Carey as Marketing Expert to produce a new tourism strategy for Uganda

Dunira has delivered a new national marketing strategy for Rwanda to promote tourism diversification 'Beyond Gorillas'

Scottish Enterprise has appointed Benjamin Carey to the Advisory Board of Co-operative Development Scotland

Edge of India co-operative tourism was showcased at ICA Expo in Manchester and at WTM in London.

Already a board director of The Tourism Society, Benjamin Carey has been re-elected as a trustree of Tourism Society Scotland.

Ceòlas has launched Dunira’s feasibility study for £12m Gaelic Centre on South Uist – BBC.

Benjamin Carey chaired a Tourism Society conference on The Green Economy for UN World Environment Day

Georgina Jamieson presented a paper on successful models of CSR in the African mining industry at ESSEC Business School in Paris

Dunira was commissioned by UNESCO to help build capacity for Green Jobs in Montenegro.

Corinne Doff has been accredited by Sustainable Travel International as an Assessor and Consultant for the Sustainable Tourism Eco-certification Program™ (STEP)

Partnerships between Dunira and leading NGOs in destinations emerging from conflict is showcased by NIDOS

Benjamin Carey chaired a tourism technology session for UNESCO during the world heritage conference I Know Where I’m Going

Following Dunira's ‘Travel and Tourism’ chapter in the The New Iraq: 2011 Discovering Business, UKTI has commissioned Dunira to update the chapter for the 2012 edition (produced by Allurentis)

Dunira’s work in destinations emerging from conflict is featured in The Scotsman and Tourism.

In India, Dunira is working with Queen Margaret University and Yes Bank, building on its earlier work with ICA, to establish a network of co-operative DMOs.

The Tourism Board of Iraq explores new markets with Dunira during World Travel Market (The Times).

Yemen Tourism Promotion Board has re-appointed Dunira as Yemen's PR representative in the UK and Ireland.(Yemen Times).

Contributions by Dunira have been published in the latest edition of The Ethical Travel Guide from Tourism Concern.

Appointed by National Geographic Traveler as an ecotourism expert, Dunira’s MD was part of the international panel that selected the Faroe Islands as the “least spoilt island destination in the world”.  He was subsequently invited to advise Faroese tourism managers on development opportunities and was the keynote speaker at the FlyFaroe conference in 2007.


Dunira Strategy, 33 West Preston Street, Edinburgh, EH8 9PY, UK | Tel: +44 (0) 845 370 8076 | Fax: +44 (0) 845 370 8188
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